Now that your site has been started, you're going to need the most important element in a successful website. Traffic. That is, the visitors that come to your site. You need to learn how to market a website. As harsh as it sounds, at the end of the day, having a successful website really becomes a numbers game. The more visitors who come to your site each day, the more money you will make. So learn how to get more visitors to your site!
WordPress websites can range in price depending who you decide to help you build your site, and more importantly what you need your website to do for your business. If you are just getting started and your have a basic business or brick & mortar, a website doesn’t need to do much, so you can expect to spend in around the $2,000 range for a decent, well built and thoughtful website. This will not include content, but any good consultant will at least help you with ideas and how to put in your content.
Any good business whether just starting or existing needs marketing. I have met many businesses that most of their customers come from referrals, that is GREAT, except not always sustainable depending on industry. If you really want to grow your business, you will need to spend time marketing it, and with today’s technology none of that is more important than social media marketing. At ARC CTRL we teamed up with the master of social media herself, Bridget Willard to offer social media marketing for businesses, and we believe social media marketing is important for 5 main reasons:
If you are really short on cash and need some immediate funds then you should start by looking around your house. Clear out your cupboards and find any items lying around that you don’t need or haven’t used for a while. Then sell them on eBay. Just because they are gathering dust in your cupboards, doesn’t mean someone else won’t snap them up. Simply sign up with eBay, list your products and then, as they are sold, send them off to the buyers.
Holly told me she started writing content in 2011. At the time, she still worked a full-time job but created content online part-time to supplement her income. Over time, she was able to double and triple her rates until she could quit her full-time job to write. These days, she makes bank as a freelance writer and teaches others to do the same via her online course, Earn More Writing.
Considering that you have a finite amount of time, passive income should make up a large part of your work. And if you're serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Simply this. Wouldn't you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income?
Since time is the most precious commodity on this earth, invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you'll get paid somewhere down the road. And you'll continue getting paid whether you keep building that passive income stream or you stop. It's obvious that this is the preferred route, but clearly the road less traveled.
Etsy. Are you crafty? This is one of those websites where, once again, it helps if you have a real skill. If you're artistic and are the type of person who can make custom jewelry or refrigerator magnets with the best of them, Etsy is the place to sell it. For the rest of us, we must find another website to go to, so we can earn money to buy things from the crafty people at Etsy.
Bottom line: we’re not done with traditional advertising yet, but you may find some of the modern approaches more interesting at the very least. It’s important to try everything until you find a method that suits you — networks like BuySellAds offer anything from sponsored tweets to display ads and still allow you to integrate AdSense into empty ad placements, so there’s a lot of room for experimentation there. Just remember to give each type of advertising time to blossom before writing it off.
Whether you want to become your own boss, start a side hustle, or earn extra money on the side, any of the strategies listed above can help. By finding ways to increase your income, you can free up more cash to pay down debt, save for the future, or invest for retirement. Saving money is only half of the equation. And if you truly want to get ahead, you might want to figure out how to make money – and hopefully, lots of it.
Equally, you can charge businesses to ‘claim’ their listing, a method used by many large directory sites like Google Business and Yelp. This involves companies paying to upgrade their listing and adding information such as their web address, social media links, images, and more. Other revenue streams include charging for ad space, adding affiliate links and even charging for services and products on your directory site.
Great list of resources – I think as Google adapts its algorithm post-Panda update, it’s going to be more important how you choose to monetize and promote your website. I believe some recent findings from an SEO company found that site with Adsense, for example, tended to perform worse in SERPs than similar sites without Adsense. Could be lots of factors, but interesting nonetheless. Thanks again for the post.
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you'll be wise to invest in a managed WordPress hosting plan, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
Do you want your business to succeed? Think about how you find a business when you need something. Whether it is a WordPress Designer or even just home services like a plumber. For every method you take to find someone that isn’t a referral, that is money spent by that company on marketing. Most likely even referrals will trace back to a company doing marketing, great customer service helps create more referrals.
Similar to a YouTube vlogger, if you have a large following on Instagram then you could become an Instagram Influencer. You will be paid to promote products in your photos, from wearing certain clothes to action shots of you using particular merchandise. As your Instagram following grows, you may start out simply receiving freebies in return for a picture of you with the item in shot. However, for those with followings running into millions, you can expect large payments to display products in your pictures. Use sites like Hype Factory to help connect you with companies prepared to pay for your influence.
While Etsy is fantastic for handmade goods that you’ve already created, if you’ve got killer designs that would look good on phone cases, t-shirts, or even wall hangings, pillows, and duvets, you can sell them on Society6 without paying anything to start. Society6 lets artists upload their designs and create their own shops where they choose what products their designs can be used on. That means one design can be used to make a whole range of awesome products that are printed and shipped on demand whenever someone buys from you. With top creators making thousands every month just from selling their designs.
First off, I’m a blogger so it seems wrong not to mention it, but more importantly, it’s a legitimate way to make money. It’s quite possibly the least straight-forward way on this list, but it’s very doable and it’s also quite possibly the funnest way on this list. I love blogging and I know hundreds of bloggers who feel the same. So let’s talk about making money blogging and what it really means.
The key to maximizing the results from your website lies in quantifying those results. There is something very powerful about knowing exactly what results you’re getting. For starters, you’re in a position to make smarter decisions because you can rely on real numbers, not guesses and hunches when it comes to figuring out if something is working or not, or if it makes sense to try something new. Data driven decisions are better decisions. It all starts with calculating and keeping track of what your website has done for you. For maximum effectiveness, this is something that must be done on a regular basis.
Clearing out the clutter (#1) is one part of making the site easy for visitors to use. Another part is making it easy for them to do what they want to do. If they want to follow you on Twitter, is your Twitter info on every page or do they have to hunt for it? If they want to email you, is your contact page easily found? If they want to buy, are the purchase instructions and processes easy to follow? This all sounds like a no-brainer, but you’d be surprised at how many websites aren’t very good at making it easy for readers to do what they came to do.
In comparison, Elegant Themes offer a 50% commission and StudioPress offer a commission of 35%. If either of them had sales exceeding MyThemeShop by a great extent, they will make for better affiliate options but given that there isn’t too much of a difference, you will be better of using all three affiliate programs. This way you can present your readers with multiple choices.
Whether you have a website or are still dreaming up ideas for a blog, you can also look into affiliate marketing. With affiliate marketing, you partner with brands and businesses within the content of your website. If you mention a product or service, you link to that produce or service using a unique affiliate code you received when you signed up for that particular affiliate program. From there, you’ll make money any time someone buys a product or service through your link.