For example to dollarize the impact that the website has on the sales conversation, the closing rate (# of new sales / # of sales conversations) is tracked closely. By comparing the closing rate before a change is made with the closing rate after changing the website content or the way it is used to setup the sales conversation, you’re able to see exactly how much impact the changes had on the business in terms of revenue.
You have already made this mistake and there is no way to go back but you can still turn your website into a successful business but it is going to be much harder than before. You need to create a proper content strategy for your blog. Now you have published random articles that are not related to one another. You have to keep your articles around the same topic and link from one article to another to keep your users engaged. Also make sure to write a more unique articles because ones that you have written now can be found on thousands of other blogs with different phrasing but the same idea. For new bloggers it’s really difficult because you have to either write about subjects that no one have covered before or write a much longer article. Not just make your articles long and useless but provide valuable content such as research, scientific data and other things that can’t be found elsewhere. It’s not easy but there is no other way to get started in so competitive niche with so short keywords. It just won’t work.
The other common method when selling ad space directly from your website is a simple direct price. You simply name a price (based on what you think it’s worth, relative to what the competition might be charging), and get paid upfront at the beginning of each month. This pricing is also generally a simple flat fee, not tied to a Cost Per Click like AdSense.
Now, it’s time to start creating and uploading content. Make sure you’re using a high-enough quality camera (most smartphones will work but I’d suggest at least having a tripod so your footage isn’t shaky), but don’t worry about being perfect at first. The beauty of YouTube is that you can continue to test out different content and styles as you find what works for you. Instead, stick to a regular schedule to build up your subscriber base.
Write pitches. If you have located a client for whom you want to write, send pitches, which are topic ideas for articles. Write pitches that not only show your expertise, but also demonstrate your enthusiasm for the topic. First, read the publication to which you are sending pitches to familiarize yourself with what they publish. If applicable, identify a specific section and send our pitch to the appropriate editor. Also, include a brief summary of who you are.
Another important thing to remember before monetizing a website is that you should come up with a blog sales funnel and know how to convert your website visitors into leads and then into customers before you even launch your blog. That’s how you will get better ideas on how you can leverage your website traffic and make the most out of it by making money.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.