Sponsored content is a terrific way of monetizing your website without using up your screen real estate, for those that like to keep the focus on the content without distracting the user with web ads. Sponsored content is supposed to be cohesive with the webpage, as if the content would still be there even if it wasn’t sponsored to be. When you observe eye-tracking studies it’s clear that traditional ads tend to be ignored — that’s if they aren’t blocked by ad-blockers that is.
Do you have any opinions about sites that got hit with Google Fred for having too much affiliate content? I think one of your other sites got hit (not TYS) and I saw you add a lot of new content but it’s not going up much. The same thing happened to me; I had too much affiliate content and got penalized; added more content but it’s not helping. I am thinking of just starting a new site and redirecting links to the new site. I feel like this penalty is unrecoverable….
Equally, you can charge businesses to ‘claim’ their listing, a method used by many large directory sites like Google Business and Yelp. This involves companies paying to upgrade their listing and adding information such as their web address, social media links, images, and more. Other revenue streams include charging for ad space, adding affiliate links and even charging for services and products on your directory site.
WordPress websites can range in price depending who you decide to help you build your site, and more importantly what you need your website to do for your business. If you are just getting started and your have a basic business or brick & mortar, a website doesn’t need to do much, so you can expect to spend in around the $2,000 range for a decent, well built and thoughtful website. This will not include content, but any good consultant will at least help you with ideas and how to put in your content.
I’m not super-familiar with the Ad networks currently out there but some of the names I keep hearing praise about are Infolinks and Media.net, might be worth checking out. With E-books you can use the Easy Digital Downloads plugin to make sure that only people who bought it get access to the download: https://wordpress.org/plugins/easy-digital-downloads/
If you’re looking for inspiration, my friend Michelle Schroeder-Gardner of the website Making Sense of Sense has become the expert on all things affiliate marketing. Michelle earns more than $100,000 per month from her blog and the bulk of her income comes from affiliate sales. Michelle has had so much success with affiliate marketing that she even has her own course called Making Sense of Affiliate Marketing.