Visitors come to your website because of something they want or need. If your site is focused on you, they might not be able to see the value of what you offer. Make sure your content is centered on the benefits readers will get. You have to translate what is so great about what you offer into why it’s so great for your reader. Make sure everything from your About Me page, to your content, product/service listings, and even FAQ or help pages are benefits-focused.
Robo-advisors are diversified investment accounts that are automatically managed by a computer algorithm (as opposed to a human money manager). If you want to invest, but don’t have the money, or don’t want to invest with a money manager, robo-advisors are for you! Robo-advisors make investing easier—and cheaper—so they’re perfect for new investors.
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