Put time and effort into your onsite content. Next, build up your site with the most detailed, valuable, insightful and original content you can. This is the most crucial step of the process because, without that content, you won’t be able to retain an audience. Learn the basics of content marketing, and produce content consistently -- at least once or twice a week.
The key to maximizing the results from your website lies in quantifying those results. There is something very powerful about knowing exactly what results you’re getting. For starters, you’re in a position to make smarter decisions because you can rely on real numbers, not guesses and hunches when it comes to figuring out if something is working or not, or if it makes sense to try something new. Data driven decisions are better decisions. It all starts with calculating and keeping track of what your website has done for you. For maximum effectiveness, this is something that must be done on a regular basis.
Next, you’ll need the right tools. You can be as complicated or simple as you want depending on your comfort with audio equipment, but at the minimum you’ll want a microphone and software for recording your voice. Companies like Behringer, Blue, Focusrite, and others sell studio-quality plug-and-play podcast setups that can get you recording today.
"Profit First completely transformed how I handle business banking. I hadn't even finished the book before immediately putting a four-account distribution system in place for new income: operating expenses, owner expenses, taxes and profit. As a result, Mike's system moved me from break-even to profitable within a month. This book is a must-read for businesses large and small."
You'll also need ecommerce software, fulfillment software, worry about warehousing, customer service, refunds and so on. But that's not all. You'll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. Sound like a lot of work? Sure, it is. Especially if you do it all on your own. You could opt for Amazon's platform, which might be the easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you're either all in or you're not.
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Nearly 80% of Internet users use Facebook making the social network one of the digital giants of our time. There are so many ways to leverage this social tool for your nonprofit and Facebook’s ad program is one of the best ways to reach people interested in your work. If you’ve got some budget to work with, then these ads can be a highly effective way to scale your organization.
How much will you make? I think my best month with Google AdSense was almost $5,000 over the last ten years. That amazing month blew my mind since it was actually near the beginning of my blogging journey. When you go from making zero to $5,000 in a month, that will rock your world. For me, it also got me even more excited because I knew there were other ways to monetize.