Podcasting is a unique skill I must admit, but the results are, well, they’re good. Midroll claims that 61% of listeners made a purchase after listening to an advert, so it’s no wonder that their customers are pretty world class (Dunkin’ Donuts, HBO, Squarespace, etc). If you’re not much of writer but you’re not exactly shy either, podcasting could be for you.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
Money can come through or as a result of your website in a variety of ways, depending on your business. For an online retailer this takes the form of online sales. For a brick and mortar retail store, this takes the form of leads and interest that is generated online and results in an increasing in-store foot traffic. For a local service business, the attention and interest generated online should show up in the form of an increase in phone calls from interested prospective new clients.
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Alibaba is a Chinese eCommerce store that matches Chinese suppliers with buyers all over the world. Prices are extremely cheap, providing the possibility of large profits. However, with the potential profits comes more risk. As you are dealing with suppliers in China, if the quality of the product that arrives isn’t up to standard there is little that you can do about it.
Robert said he did an average of 4-6 of these gigs per year for a while depending on his schedule and the work involved. The best part is, he charged a flat rate that usually worked out to around $100 per hour. And remember, this was pay he was earning to advise people on the best ways to use social media tools like Facebook and Pinterest to grow their brands.